Asking people to come to the website and see its content is already a daunting task. Making them stay and go through every information available is even more difficult. Having a quality and eye-catching website could spell the difference. With the help of a web design agency, it’s possible to improve the page drastically. These tips could help make the website even more appealing.
Choose the right colors
The primary idea in designing a website is to choose a color that establishes the brand. If people are already familiar with the company’s color, it’s easier to recognize. Having too many colors on the website is a big no. People will feel overwhelmed, looking at the multitude of colors. Stick with one or two colors that have good contrast. These colors should also be appropriate to the target audiences. For instance, the color yellow is perfect for children but might not be appropriate for adult males. It’s not about promoting stereotypes but understanding what most of the people in the demographic group want. If it helps boost the popularity of the business, these changes should happen.
Lead the users to the right place
The website needs to get organized properly. Hierarchy plays an important role. The most relevant information should appear on the primary page, while the rest can be categorized as subgroups. It’s also helpful to move the most important details to the upper left portion of the website. It’s where the visitors look into first. When placing captions on photos, the text should be a lot smaller. Most people wouldn’t read the captions and only care about the pictures. Therefore, these pictures should send the right message to avoid confusion.
Don’t confuse the visitors because of the colors used. For instance, if they need to click on a button to make reservations or purchase an item, it should be visible enough. Using a color similar to the background will confuse the user and miss that button.
Make use of white spaces
The presence of white spaces doesn’t mean the website doesn’t have enough content. It also doesn’t reflect the poor quality of the website. The truth is that each website needs to have it. Given the amount of information present on the page, the readers need a break. The white space is their chance to pause for a while before browsing the next information. Otherwise, it will be overwhelming. Instead of looking at the rest of the content, they will decide to leave.
White spaces also help draw attention to important content. This technique is useful when the user needs to focus on a button or image. The absence of other elements nearby will highlight it.
A minimalistic approach in web design could be the right way to move forward. Think about Apple. The website looks simple, clean, and refreshing. Again, people have too many things to deal with, and they easily get overwhelmed when bombarded with information. When they open a page to search for ideas, they need to get what they want right away. The presence of too many elements can be confusing.
One of the ways to practice minimalism is by cutting the words short. Sometimes, blogs and articles can be too wordy when they can be more concise. Another strategy is to create a separate page for wordy content like blogs. When people want to read more details, they can click on the link that redirects them. In doing so, they already have an idea about what to expect. The primary page will remain clean and easy to understand. Less is more should be the principle. Cleaning the page might be difficult, but it helps draw more attention.
Use bold colors
Back then, websites use safe colors and shades to appeal to general viewers. White, black, and other neutral tones are the safest choices. However, these days, bolder colors are among the top options. If used correctly, they can catch attention and make the visitor feel engaged with the website. Of course, it only works for a certain demographic group. It also works if the company already established an association with that bold color.
Despite the use of bold colors, the principle of contrast should still be considered. Placing too many colors on the same page can be overwhelming. When viewed on the phone, it’s even worse.
Bonus tip: Work with a web design agency to improve mobile-friendliness
One of the ways to appeal to more people is by making the website friendlier to mobile devices. Most people use their phones to search for information. No one has enough time to open their computers to start browsing for details. Almost all transactions can now happen through mobile phones, including banking, shopping, and booking medical appointments. Failure to adapt to the change in the way people use the internet is a huge waste of opportunity.
Working with a web design agency can be helpful in this regard. The specialists know how to create a more functional website optimized for mobile. They also understand some tricks to make the page more popular online. All the principles of arts and designs will get taken into consideration with the help of these experts.
Designing a website is challenging. It also requires regular changes. The website can’t have the same content forever. Google might push it down in the ranking if the content is obsolete. In regards to the visual aspect, changes should also happen. People easily get bored. If they see the same designs over and over again, they might not want to come back. The pictures should at least change regularly. New videos should also get uploaded if possible.
Hiring the right web design agency makes the job easier. It starts with a consultation about the services offered. Reading more information about the agency also helps in deciding to pursue the partnership. Some of them have been around for a while and already provided help to lots of other businesses. Their service can go a long way when used correctly.