If you have no experience in the world of digital marketing, it can be hard to know that the work you are doing is working. However, there are tools that you can use, which will give you an insight into the effectiveness of your marketing campaign, as well as give you plenty of useful information about people visiting your website. If you are looking to start a business with a website, here is some information to help you get started and tools that you can use to see the effectiveness of your campaign.
Google Analytics
Google Analytics is something that is free for all website owners to use, and all you need to do is register an account for free and using the tracking code provided. You will need to add the tracking code to your website, and this is something that your web developer can assist you with doing. The software, when implemented, will then track all the visits to your website and give you a lot of useful information that you can use to tweak your marketing campaign. Using e-commerce tracking software can go a long way towards the success of your business, and you may be surprised and the information that can gain from it.
A World Of Information
The information that you can gain from installing software such as Google Analytics is quite staggering and can be used to give you an insight into how people interact with your site. You can see the country a user comes from, the operating system that they are using, how long they spend on your site, the pages visited, and how they found your site. If a user enters your web address manually, you can see this, and you can also see if they come from a search engine and inform you of which search engine they used. You can use this information to help enhance the user experience and entice customers to spend longer on your site, which can also help you to increase sales.
Delving A Little Deeper
There are also other bits of software that you can install on your website, which will give you even more information and help you to develop your site based on how users interact with it. Software such as Hotjar can show you how people interact with your site by showing where they move the mouse as they browse and shows you the areas of the site that users dwell on. It will be a steep learning curve using and understanding the different available tracking software. As such, you may wish to consider using the services of a reputable marketing company that can assist you with this.
