Web design plays a critical role in the success of any website. Most people have differing opinions when it comes to an ideal web design. For many, it defines a company’s credibility, influences conversions, traffic, and bounce rates. Nonetheless, it’s critical to create a winning website, and this article discusses pro tips for all web developers. Check them out.
- Speed should be a priority
Speed is paramount to the functioning of any website. It influences user experience, and a slow website is highly likely to have a high bounce rate- I believe you know the implications.
With a slow loading site, visitors will prefer clicking on competitor sites, which translates to a loss of sale opportunities.
That’s not all, though! Loading speed is vital for search engines, and it determines your site’s rankings. You don’t want to make speed mistakes, so seek help from a web design agency and enjoy a faster load time.
- Simplicity is key!
No visitor wants to get bombarded by too many visual elements on a website. A more crowded and complex web design doesn’t appeal to users. What works best? Here are examples;
Single column designs: Ditch the sidebar and consider a single-column plan for fewer distractions. Also, it clearly portrays your message, thus appealing to many users.
Use standard layouts: Stick to familiar web designs and layouts. Users love familiarity, and you don’t want to deviate from the norm.
- Avoid sliders& Carousels.
Many website owners commonly request carousels. According to a Notre Dame University, the first slide on a carousel got about 90% clicks. Seems interesting? Not really. The rest were highly ignored, meaning that others are useless. The issue here is that sliders, carousels, and accordions are often disregarded. Besides, most users rarely read the entire content and may not be willing to make extra clicks to read more.
- Prioritize scrolling
You don’t want to cram a lot of information on sliders or accordions; what happens? Place your content on a long page. It still works! Most users love scrolling more than clicking. Therefore, if you’ve been scattering your information across multiple pages, it’s time to reconsider your strategy.
- Grab attention using visual cues
Your web design guides users, and you should use some aspects of your site to direct user focus accordingly. Also, direct visuals work, and you can use them to draw user attention to the right places. Only use people’s images in web visuals and avoid stock photos. People easily connect with others, and the web is not an exception.
- Use list orders rightly.
Lists make your information readable and more accessible. However, people have varying attention spans, and many are likely to forget the middle section and remember the top and bottom items. Be strategic enough when listing your information. Place the key points strategically for a more significant impact.
Final thoughts
A good web design attracts more users. It markets a business and drives more traffic. Use the tips mentioned above to create an appealing web design and enjoy the benefits. These include more traffic, conversions, sales, revenue, and more.
