Today’s customer journey is more unwieldy than ever before. With multiple channels and different devices, customers can make purchases, compare prices and switch to competing brands—anytime, anywhere. To keep pace, businesses must engage customers with personalized, seamless interactions across a wide variety of touch points. This requires you to infuse relevance into your AI-powered search.
Relevance Is the Currency of the Digital Age
Search relevance is the measure of accuracy of the relationship between the search query and the search results. If you’ve ever combed through a website only to be shown a bunch of meaningless results you don’t care about, you know the importance of relevance. You know that the less relevant the search results, the more likely you are (and anybody else is) to jump over to a competitor’s site.
The likelihood of people switching sites is high, given people’s increasingly huge online expectations. Thanks to the high bar set by sites like Google, Amazon, and Netflix, people expect accurate, relevant, and rapid results. They expect you to be able to read their minds. Unfortunately, many sites are not yet set up to do this. They don’t understand the user’s intent. They don’t have solid information about the visitors. Their sites aren’t equipped to deliver relevant responses that meet their customers’ needs.
What Does Relevance Deliver?
Your customers expect personalized, contextual and pertinent information when interacting with your brand. Increasing your level of relevancy will help them make better, more informed purchasing and processing decisions. This will build goodwill, which will contribute to people’s enthusiasm about your business and their willingness to sign up for subscriptions. The end result will be more revenue coming from recurring revenue sales, which of course is a big bonus for you.
How Can You Amp up Your Relevance?
Smart brands are transforming their web presences into service and support centers for existing customers, while also being attractive to prospective customers. They invest in their online experiences so that they anticipate customer concerns and alleviate them by serving up highly relevant content.
What is the best way to accomplish this? You want to add a layer of intelligence that can put your wealth of knowledge into action, enabling you to provide the relevant experiences people expect. You want to use AI to drive more revenue, conversions, engagement, cart size, self-service satisfaction, and employee proficiency. Relevance is truly the secret ingredient to successful AI-powered searching.
Learn more about how an Ai-powered search engine can help you improve your relevance to your customers.
