by Alex Schnee
While most of the principles apply when you are choosing to market an in-person event and an online one, there are some slight differences that can determine the success of your event or not. Knowing these differences can help you shape your strategy and can help you make the most of your budget and time. By determining what type of marketing you want to do, you can increase attendance and increase your bottom line.
Here are some thing to keep in mind when you are sharing your online event with others.
Head to social
Social media can be your best friend when it comes to marketing an online event. First, you will want to determine which platform houses the type of attendees you want to attract. This might mean posting about your event on an official page on platforms like Twitter, Facebook, LinkedIn, and more. Knowing where your audience is can make the process of finding attendees much easier instead of speaking time and money promoting your event in places where it won’t gain traction.
Create a quality landing page
Of course, you will want to direct your potential attendees to a place where they can learn more about the event and where they can choose to purchase tickets. This is where something like a WordPress event registration tool can come in handy—especially since it can allow easy signup and checkout. You want to make sure that potential attendees can go through the process easily and that you provide them with the information on why they would be interested in this event. Also, you’ll want to confirm that they are registered and send an email too.
Run ads
Another way you can get people onboard is by running ads to what your landing page. Again, you will need to consider which platform is most likely to benefit you and the type of event you are throwing. Much of this will have to do with the type of budget you have and the platform you are planning on hosting ads too, but they can be one of the most effective ways to gain a large number of people who might be interested in what you are sharing. Do some research into which ad platforms are best for the audience you are trying to attract.
Work with influencers
Influencers can be a great way to get the word out there about your event. One way to this is by having them as speakers on a panel, or by offering them some compensation for sharing this event. Either way, it allows you to get your event in front of an audience that might not have known about it before, which can help to increase sales and attendance.
In summary
Marketing an online event takes strategy and thinking about how you can reach others outside of your network. There are several ways to do this is including choosing which social media platforms to promote your event on, who you want to work with to spread the news, and more.
