If you have an ongoing ecommerce business and have been collecting your potential or existing customers data you should know by now that all that gathered information is as valuable as your business.
You’re now ready to begin not only your Marketing Strategy but also your Email Marketing one. Whether you want to do it on your own or hire an Ecommerce Email Marketing Agency you’ll learn how to take advantage of this database so, keep reading.
Having a good quality Database is a huge step towards your success with email marketing so the first thing to do would be to find the right email marketing platform to connect with your store. Once you’ve decided on the platform to use and integrated it with your Ecommerce Store you’re all set.
Email Marketing first steps:
- Set your Goals:
Whether your main goal is to engage, convert or generate awareness you need to have your aim clear before getting started. This goal is going to lead your whole strategy so take your time to think about it, write it and guide your whole actions towards it.
- Select your email marketing platform:
As mentioned above, you have lots of options and it’ll all depend on your goals and needs. Dig in on each platform to decide the one that suits best for your business.
- Warm up:
If this is the first time you ever send an email campaign, be patient and send your first emails to a small segment to warm up your list and slowly increase the volume depending on previous campaigns performance. If the OR’s and Spam Rates are healthy you’ll then be able to increase the amount of subscribers that receive your campaigns.
- Clean your list
Cleaning your email list is almost as important as cleaning your house! Taking into consideration that you have already built a list which you have never taken advantage of, this is a pretty important step to do and we strongly suggest that you do every now and then to maintain a good deliverability. If you have no idea how to start here’s a quick guide on how to clean up your Email List to improve your deliverability.
- Get to know your audience
You shouldn’t take for granted the information you already have about your subscribers but also consider collecting as much data as possible about them: Behaviour, interests, purchases and more. Your email service provider should have integrations that allow you to get all this information and also to gather it on your regular campaigns strategy.
- Optimize your emails
Keep monitoring your campaigns performance so that you’ll be able to optimize your emails; content, layout, CTAs or whatever helps improve your conversions or revenue.
- Evaluate your data
Take time to review monthly or bi-weekly reports so that you can make decisions based on real data thrown by actual or potential customers. This information will not only help you to improve your email marketing but also your complete Marketing Strategy and succeed.
