We all know what a hyperlink is, a series of words that will take the reader to another website, should they decide to click on the said link, and it is the goal of every online business to create high quality links that are either incoming (taking traffic to your website) or outgoing (originating on your website to take users to another domain).
Ways That Google Use Links
There are basically two ways that search engines use web links; firstly, as a method of discovering new websites, and secondly, more importantly, to help with the rankings of a website. When Google discovers a link, it will analyse the new content to help it rank the website, and as a general rule, the more verified links a website has, the better it will be ranked by the search engine. Google and other search engines then concluded that if other websites are linking to a page, then this is a form of verification that the said website is, in fact, of good quality. If you would like to source a link building service, whether you are looking for link building in Australia or the UK, all it takes to make a connection with a leading SEO company is a Google search.
Expert, Authoritative & Trustworthy
The acronym EAT is used to describe a quality link, one that is expert, authoritative and trustworthy, and a prime example of such a link would be Wikipedia, which is a trusted source of unbiased information. Most businesses do not have the required technical knowledge for link building, so they typically outsource this to an SEO specialist company.
Inbound Vs Outbound Links
An inbound link will direct a user from an outside website to your target website, while an outbound link will take the user from your website to an external website. Both are important in their own right, and if, for example, you are looking to drive traffic to your website, then inbound links that are contained within independent blogs or articles are the best option. The SEO specialist understands how Google and other search engines use algorithms, which enables them to create quality links that enhance a website’s rankings within a search result.
If you would like to outsource your link-building to an industry expert, an online search will put you in touch with a leading SEO company who have the know-how and resources to build effective, high-quality links that will result in an improved ranking within search engine results.